BASF Launches Headline Fungicide Training Module

by BASF

Agricultural products research. Photo courtesy of BASF. RESEARCH TRIANGLE PARK, NC – BASF Corporation has unveiled a specialized online training program, www.planthealtheducation.com, to educate growers on how Headline® fungicide helps them get the most out of every acre. "It’s important to us that our customers are able to maximize their investment in Headline® fungicide and knowledge is the key to using the product to help control disease and benefit from Plant Health benefits," said Reed Barrett, Fungicides Market Manager for BASF. "This training program will complete the product purchase by matching an effective tool with a more effective user.” The training program examines the three pillars of Plant Health—disease control, stress tolerance and growth efficiency—and how Headline® fungicide can best affect the most important aspects of growing a healthy plant. The audio-visual presentation also examines the science behind Headline® fungicide and includes trivia questions, statistical information, visual evidence and user testimonials. "We are confident this training program will be a useful, enjoyable tool that is easy to take part in and will add a great amount of value to growers," Barrett said. About the Crop Protection Division With sales of € 3.4 billion in 2008, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at http://agproducts.basf.us. BASF - The Chemical Company. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa. BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com. Headline is a registered trademark of BASF.